The new age of innovation: driving cocreated value through global networks

2008 · Choice Reviews Online

Summary. This business strategy book argues that companies must build organizational capabilities to co-create value with customers through global networks. The authors contend that success requires transforming business processes, technical systems, and supply chains to enable continuous innovation, measure individual behavior through analytics, and treat all stakeholders as unique participants in seamless global operations.

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(2008). The new age of innovation: driving cocreated value through global networks. Choice Reviews Online. https://doi.org/10.5860/choice.46-2182

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  title   = {The new age of innovation: driving cocreated value through global networks},
  journal = {Choice Reviews Online},
  year    = {2008},
  doi     = {10.5860/choice.46-2182},
  url     = {https://doi.org/10.5860/choice.46-2182}
}

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Details

DOI: 10.5860/choice.46-2182
Categories: innovation-theory, general-innovation
Added: 2026-04-28