The Innovator's guide to growth: putting disruptive innovation to work

2009 · Choice Reviews Online

Summary. This guide presents frameworks for applying disruptive innovation theory to drive organizational growth. It covers identifying customer needs and non-consumers, developing solutions that fit market patterns, managing innovation teams and projects, organizing for innovation at the leadership level, and measuring innovation success. The work addresses common pitfalls that trap companies attempting innovation.

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(2009). The Innovator's guide to growth: putting disruptive innovation to work. Choice Reviews Online. https://doi.org/10.5860/choice.46-2775

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  title   = {The Innovator's guide to growth: putting disruptive innovation to work},
  journal = {Choice Reviews Online},
  year    = {2009},
  doi     = {10.5860/choice.46-2775},
  url     = {https://doi.org/10.5860/choice.46-2775}
}

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Details

DOI: 10.5860/choice.46-2775
Categories: innovation-theory, general-innovation
Added: 2026-04-28