Empowering Rural Women Entrepreneurs Through Social Innovation Model
Summary. A social innovation model equipped rural women entrepreneurs in Malaysia's B40 income group with e-business and digital marketing skills through five training sessions. Participants learned to create and manage Facebook business pages, improving their marketing capabilities and business strategies. The intervention aimed to empower marginalized women entrepreneurs with practical knowledge in information technology and online commerce.
Cite this article
(2018). Empowering Rural Women Entrepreneurs Through Social Innovation Model. International Journal of Business and Economic Affairs. https://doi.org/10.24088/ijbea-2018-36003
“Empowering Rural Women Entrepreneurs Through Social Innovation Model.” International Journal of Business and Economic Affairs, 2018. https://doi.org/10.24088/ijbea-2018-36003.
2018. “Empowering Rural Women Entrepreneurs Through Social Innovation Model.” International Journal of Business and Economic Affairs. https://doi.org/10.24088/ijbea-2018-36003.
@article{2018-empowering-rural-women-entrepreneurs-social,
title = {Empowering Rural Women Entrepreneurs Through Social Innovation Model},
journal = {International Journal of Business and Economic Affairs},
year = {2018},
doi = {10.24088/ijbea-2018-36003},
url = {https://doi.org/10.24088/ijbea-2018-36003}
}
TY - JOUR TI - Empowering Rural Women Entrepreneurs Through Social Innovation Model JO - International Journal of Business and Economic Affairs PY - 2018 DO - 10.24088/ijbea-2018-36003 UR - https://doi.org/10.24088/ijbea-2018-36003 ER -
Details
- DOI
- 10.24088/ijbea-2018-36003
- Countries
- Malaysia
- Regions
- Asia
- Categories
- entrepreneurship, broadband-and-digital, innovation-networks
- Added
- 2026-04-28