From “Digital Divide” to “Digital Inclusion”: Rural E-Commerce Participation Paths and Support Measures
Summary. Rural e-commerce in China faces technological exclusion, cultural disconnection, and unequal benefits. This study identifies three practical pathways: adapting technology through cultural adjustment, activating local social networks to modernize traditional resources, and creating localized value. Collaborative governance involving government, enterprises, and communities provides culturally sensitive solutions to bridge the digital divide and reshape rural economies.
Cite this article
周, 梦.. (2025). From “Digital Divide” to “Digital Inclusion”: Rural E-Commerce Participation Paths and Support Measures. E-Commerce Letters. https://doi.org/10.12677/ecl.2025.1461886
周, 梦桔. “From “Digital Divide” to “Digital Inclusion”: Rural E-Commerce Participation Paths and Support Measures.” E-Commerce Letters, 2025. https://doi.org/10.12677/ecl.2025.1461886.
周, 梦桔. 2025. “From “Digital Divide” to “Digital Inclusion”: Rural E-Commerce Participation Paths and Support Measures.” E-Commerce Letters. https://doi.org/10.12677/ecl.2025.1461886.
@article{2025-digital-divide-digital-inclusion-rural,
title = {From “Digital Divide” to “Digital Inclusion”: Rural E-Commerce Participation Paths and Support Measures},
author = {梦桔 周},
journal = {E-Commerce Letters},
year = {2025},
doi = {10.12677/ecl.2025.1461886},
url = {https://doi.org/10.12677/ecl.2025.1461886}
}
TY - JOUR TI - From “Digital Divide” to “Digital Inclusion”: Rural E-Commerce Participation Paths and Support Measures AU - 梦桔 周 JO - E-Commerce Letters PY - 2025 DO - 10.12677/ecl.2025.1461886 UR - https://doi.org/10.12677/ecl.2025.1461886 ER -
Details
- DOI
- 10.12677/ecl.2025.1461886
- Countries
- China
- Regions
- Asia
- Categories
- broadband-and-digital, food-systems, regional-innovation-systems, general-innovation
- Added
- 2026-04-29