High Quality Development of County-Level Rural E-Commerce: Exploration of Collaborative Innovation Path in Pingyi County

谱 葛 · 2025 · E-Commerce Letters

Summary. Pingyi County in Shandong Province developed high-quality rural e-commerce by combining characteristic industrial clusters with e-commerce public services through collaborative innovation. Government policy and funding, enterprise-led product innovation, and social organization support created deep synergy. The county faces challenges in technological innovation, logistics costs, talent shortages, and supply chain coordination. Solutions include dedicated R&D funding, cold chain logistics expansion, school-enterprise partnerships, and data-sharing platforms to strengthen multi-stakeholder collaboration.

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@article{2025-high-quality-development-county-level,
  title   = {High Quality Development of County-Level Rural E-Commerce: Exploration of Collaborative Innovation Path in Pingyi County},
  author  = {谱 葛},
  journal = {E-Commerce Letters},
  year    = {2025},
  doi     = {10.12677/ecl.2025.1472479},
  url     = {https://doi.org/10.12677/ecl.2025.1472479}
}

TY  - JOUR
TI  - High Quality Development of County-Level Rural E-Commerce: Exploration of Collaborative Innovation Path in Pingyi County
AU  - 谱 葛
JO  - E-Commerce Letters
PY  - 2025
DO  - 10.12677/ecl.2025.1472479
UR  - https://doi.org/10.12677/ecl.2025.1472479
ER  - 

Details

DOI

10.12677/ecl.2025.1472479

Countries

China

Regions

Asia

Categories

agtech, food-systems, regional-innovation-systems, general-innovation

Added

2026-04-29