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How Does Digital Governance Drive Rural E-Commerce Innovation?—Research Based on the Theory of Digital Governance

娇娇 徐 · 2025 · E-Commerce Letters

Summary. Rural e-commerce drives innovation and rural revitalization by leveraging policy guidance, technology, platform support, and ecosystem coordination to upgrade agricultural industries and increase farmer incomes. The paper argues that strengthening legal frameworks, increasing digital infrastructure investment, building multi-stakeholder collaboration mechanisms, and developing e-commerce talent training systems are essential for sustainable rural e-commerce growth.

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徐, 娇.. (2025). How Does Digital Governance Drive Rural E-Commerce Innovation?—Research Based on the Theory of Digital Governance. E-Commerce Letters. https://doi.org/10.12677/ecl.2025.1441102

Details

DOI
10.12677/ecl.2025.1441102
Countries
China
Regions
Asia
Categories
broadband-and-digital, food-systems, policy
Added
2026-04-28