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Research on Digital Integration Dilemma, Innovation Model and Feasible Path of Endogenous Rural Book House—Based on the Practice and Thinking of Nantong Zhangwugao Rural Book House

红 袁 · 2025 · E-Commerce Letters

Summary. Rural book houses in China struggle to integrate digital services due to institutional, resource, cognitive, and authority gaps. This study examines Nantong's Zhangwugao Rural Book House and proposes a "driving-embedding-efficiency" innovation model to overcome these barriers. The approach combines embeddedness and network governance theory to advance digital integration, supporting both cultural digitalization and rural revitalization strategies.

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袁, 红.. (2025). Research on Digital Integration Dilemma, Innovation Model and Feasible Path of Endogenous Rural Book House—Based on the Practice and Thinking of Nantong Zhangwugao Rural Book House. E-Commerce Letters. https://doi.org/10.12677/ecl.2025.144878

Details

DOI
10.12677/ecl.2025.144878
Countries
China
Regions
Asia
Categories
broadband-and-digital, regional-innovation-systems
Added
2026-04-28