Research on the Innovation Path of Social E-Commerce + Rural Finance under the Background of Rural Revitalization
Summary. Social e-commerce platforms in rural China face financing constraints that limit growth. The paper examines how rural social e-commerce businesses struggle with capital advances and accounts receivable as they scale operations selling agricultural products through livestreaming and short video channels. It proposes that financial technology innovation, rather than traditional finance, can unlock sustainable development by creating new models where fintech platforms empower rural revitalization.
Cite this article
徐, 雪.. (2025). Research on the Innovation Path of Social E-Commerce + Rural Finance under the Background of Rural Revitalization. E-Commerce Letters. https://doi.org/10.12677/ecl.2025.1462115
徐, 雪婷. “Research on the Innovation Path of Social E-Commerce + Rural Finance under the Background of Rural Revitalization.” E-Commerce Letters, 2025. https://doi.org/10.12677/ecl.2025.1462115.
徐, 雪婷. 2025. “Research on the Innovation Path of Social E-Commerce + Rural Finance under the Background of Rural Revitalization.” E-Commerce Letters. https://doi.org/10.12677/ecl.2025.1462115.
@article{2025-research-innovation-path-social-e,
title = {Research on the Innovation Path of Social E-Commerce + Rural Finance under the Background of Rural Revitalization},
author = {雪婷 徐},
journal = {E-Commerce Letters},
year = {2025},
doi = {10.12677/ecl.2025.1462115},
url = {https://doi.org/10.12677/ecl.2025.1462115}
}
TY - JOUR TI - Research on the Innovation Path of Social E-Commerce + Rural Finance under the Background of Rural Revitalization AU - 雪婷 徐 JO - E-Commerce Letters PY - 2025 DO - 10.12677/ecl.2025.1462115 UR - https://doi.org/10.12677/ecl.2025.1462115 ER -
Details
- DOI
- 10.12677/ecl.2025.1462115
- Countries
- China
- Regions
- Asia
- Categories
- food-systems, broadband-and-digital, funding
- Added
- 2026-04-28