Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory

Fulya Açikgöz, Abdulaziz Elwalda, Mauro José de Oliveira · 2023 · International Journal of Information Management Data Insights

Summary. This study examines what drives consumer adoption of smartwatches by combining two behavioral theories. Researchers surveyed 291 smartwatch users and found that both psychological factors (like perceived control and curiosity) and technical factors (compatibility and complexity) shape whether people intend to use the technology. Compatibility emerged as the strongest predictor of adoption intent, while curiosity and complexity showed the highest performance impact.

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@article{a-ikg-z-2023-curiosity-cutting-edge-technology-via,
  title   = {Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory},
  author  = {Fulya Açikgöz and Abdulaziz Elwalda and Mauro José de Oliveira},
  journal = {International Journal of Information Management Data Insights},
  year    = {2023},
  doi     = {10.1016/j.jjimei.2022.100152},
  url     = {https://doi.org/10.1016/j.jjimei.2022.100152}
}

TY  - JOUR
TI  - Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory
AU  - Fulya Açikgöz
AU  - Abdulaziz Elwalda
AU  - Mauro José de Oliveira
JO  - International Journal of Information Management Data Insights
PY  - 2023
DO  - 10.1016/j.jjimei.2022.100152
UR  - https://doi.org/10.1016/j.jjimei.2022.100152
ER  - 

Details

DOI

10.1016/j.jjimei.2022.100152

Countries

United Kingdom, Brazil

Regions

Europe, South America

Categories

innovation-theory, broadband-and-digital, general-innovation

Added

2026-04-28