Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy

Samuel Adomako, Nguyen Phong Nguyen · 2023 · Business Strategy and the Environment

Summary. Green creativity drives product innovation performance in entrepreneurial firms through responsible innovation practices. A study of 273 Vietnamese firms shows that firms committing more resources to environmental innovation strengthen this relationship. Responsible innovation mediates the effect of green creativity on product innovation outcomes, demonstrating how environmental commitment translates creative ideas into market performance.

Read the original

@article{adomako-2023-green-creativity-responsible-innovation-product,
  title   = {Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy},
  author  = {Samuel Adomako and Nguyen Phong Nguyen},
  journal = {Business Strategy and the Environment},
  year    = {2023},
  doi     = {10.1002/bse.3373},
  url     = {https://doi.org/10.1002/bse.3373}
}

TY  - JOUR
TI  - Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy
AU  - Samuel Adomako
AU  - Nguyen Phong Nguyen
JO  - Business Strategy and the Environment
PY  - 2023
DO  - 10.1002/bse.3373
UR  - https://doi.org/10.1002/bse.3373
ER  - 

Details

DOI

10.1002/bse.3373

Countries

Vietnam

Regions

Asia

Categories

entrepreneurship, climate-and-environment, innovation-theory, general-innovation

Added

2026-04-28