Social innovation strategies to improve agroecological product marketing: A case study in rural Colombia

Estíbaliz Aguilar-Galeano, Diana Marcela Díaz-Ariza, Claudia Paola García Castiblanco · 2026 · Journal of Agriculture Food Systems and Community Development

Summary. This study identifies social innovation strategies to improve agroecological product marketing in rural Colombia. Researchers worked with a women's microentrepreneur association to uncover barriers including limited resources, certification obstacles, and weak promotion. They co-designed solutions with producers: product diversification, digital marketing adoption, and network strengthening. Social innovation proved effective at overcoming structural barriers and boosting competitiveness for rural agroecological producers.

Read the original

@article{aguilar-galeano-2026-social-innovation-strategies-improve-agroecological,
  title   = {Social innovation strategies to improve agroecological product marketing: A case study in rural Colombia},
  author  = {Estíbaliz Aguilar-Galeano and Diana Marcela Díaz-Ariza and Claudia Paola García Castiblanco},
  journal = {Journal of Agriculture Food Systems and Community Development},
  year    = {2026},
  doi     = {10.5304/jafscd.2026.152.003},
  url     = {https://doi.org/10.5304/jafscd.2026.152.003}
}

TY  - JOUR
TI  - Social innovation strategies to improve agroecological product marketing: A case study in rural Colombia
AU  - Estíbaliz Aguilar-Galeano
AU  - Diana Marcela Díaz-Ariza
AU  - Claudia Paola García Castiblanco
JO  - Journal of Agriculture Food Systems and Community Development
PY  - 2026
DO  - 10.5304/jafscd.2026.152.003
UR  - https://doi.org/10.5304/jafscd.2026.152.003
ER  - 

Details

DOI

10.5304/jafscd.2026.152.003

Countries

Colombia

Regions

South America

Categories

food-systems, entrepreneurship, innovation-networks

Added

2026-04-28