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Integrating innovation diffusion theory with technology acceptance model: supporting students’ attitude towards using a massive open online courses (MOOCs) systems

Waleed Mugahed Al-Rahmi, Noraffandy Yahaya, Mahdi M. Alamri, Ibrahim Youssef Alyoussef, Ali Mugahed Al-Rahmi, Yusri Kamin · 2019 · Interactive Learning Environments

Summary. This study examines what influences students to use massive open online courses (MOOCs) by combining two technology adoption theories. Surveying 1,148 Malaysian students, researchers found that six innovation features—relative advantage, complexity, trialability, observability, compatibility, and perceived enjoyment—significantly affect how students perceive the ease of use and usefulness of MOOC systems. The integrated model provides universities and colleges with evidence-based guidance for implementing MOOCs to improve student learning outcomes.

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Al-Rahmi, W. M., Yahaya, N., Alamri, M. M., Alyoussef, I. Y., Al-Rahmi, A. M., & Kamin, Y.. (2019). Integrating innovation diffusion theory with technology acceptance model: supporting students’ attitude towards using a massive open online courses (MOOCs) systems. Interactive Learning Environments. https://doi.org/10.1080/10494820.2019.1629599

Details

DOI
10.1080/10494820.2019.1629599
Countries
Malaysia
Regions
Asia
Categories
education, broadband-and-digital, general-innovation
Added
2026-04-28