The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness
Summary. Jordanian small and medium enterprises face barriers to adopting big data analytics despite recognizing its benefits. This study combined two innovation frameworks to identify factors driving adoption among 388 managers. Relative advantage, compatibility, low complexity, top management support, competitive pressure, and security all increased perceived usefulness, which directly boosted adoption rates. The findings provide guidance for SMEs pursuing digital transformation.
Cite this article
Al-shanableh, N., Alzyoud, M., Al-Omar, S., Kilani, Y., Nashnush, E., Al-Hawary, S. I. S., & Al-Momani, A. M.. (2024). The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness. International Journal of Data and Network Science. https://doi.org/10.5267/j.ijdns.2024.1.003
Al-shanableh, Najah, et al. “The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness.” International Journal of Data and Network Science, 2024. https://doi.org/10.5267/j.ijdns.2024.1.003.
Al-shanableh, Najah, Mazen Alzyoud, Saleh Al-Omar, Yousef Kilani, Eman Nashnush, Sulieman Ibraheem Shelash Al-Hawary, and Ala’a M. Al-Momani. 2024. “The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness.” International Journal of Data and Network Science. https://doi.org/10.5267/j.ijdns.2024.1.003.
@article{al-shanableh-2024-adoption-big-data-analytics-jordanian,
title = {The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness},
author = {Najah Al-shanableh and Mazen Alzyoud and Saleh Al-Omar and Yousef Kilani and Eman Nashnush and Sulieman Ibraheem Shelash Al-Hawary and Ala’a M. Al-Momani},
journal = {International Journal of Data and Network Science},
year = {2024},
doi = {10.5267/j.ijdns.2024.1.003},
url = {https://doi.org/10.5267/j.ijdns.2024.1.003}
}
TY - JOUR TI - The adoption of big data analytics in Jordanian SMEs: An extended technology organization environment framework with diffusion of innovation and perceived usefulness AU - Najah Al-shanableh AU - Mazen Alzyoud AU - Saleh Al-Omar AU - Yousef Kilani AU - Eman Nashnush AU - Sulieman Ibraheem Shelash Al-Hawary AU - Ala’a M. Al-Momani JO - International Journal of Data and Network Science PY - 2024 DO - 10.5267/j.ijdns.2024.1.003 UR - https://doi.org/10.5267/j.ijdns.2024.1.003 ER -
Details
- DOI
- 10.5267/j.ijdns.2024.1.003
- Countries
- Jordan
- Categories
- broadband-and-digital, entrepreneurship, innovation-theory, general-innovation
- Added
- 2026-04-28