Tourists' perceptions of environmentally responsible innovations at tourism businesses

Kathleen L. Andereck · 2009 · Journal of Sustainable Tourism

Summary. Tourists with strong nature-oriented motivations view environmentally responsible practices at tourism businesses as significantly more important and valuable than tourists without such motivations. A survey of visitors to Arizona tourism centers found that nature-oriented tourists consistently rated green innovations more favorably, suggesting that visitor attitudes toward environmental practices depend heavily on their underlying travel motivations and connection to nature.

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Andereck, K. L.. (2009). Tourists' perceptions of environmentally responsible innovations at tourism businesses. Journal of Sustainable Tourism. https://doi.org/10.1080/09669580802495790

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  title   = {Tourists' perceptions of environmentally responsible innovations at tourism businesses},
  author  = {Kathleen L. Andereck},
  journal = {Journal of Sustainable Tourism},
  year    = {2009},
  doi     = {10.1080/09669580802495790},
  url     = {https://doi.org/10.1080/09669580802495790}
}

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TI  - Tourists' perceptions of environmentally responsible innovations at tourism businesses
AU  - Kathleen L. Andereck
JO  - Journal of Sustainable Tourism
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Details

DOI: 10.1080/09669580802495790
Countries: United States
Regions: North America
Categories: climate-and-environment, general-innovation
Added: 2026-04-28