Measuring green innovation through total quality management and corporate social responsibility within SMEs: green theory under the lens
Summary. This study examines how total quality management (TQM) practices drive green innovation in small and medium-sized manufacturing enterprises in Pakistan. The research finds that TQM significantly improves both green product and process innovation. Corporate social responsibility partially mediates this relationship, meaning CSR practices strengthen the link between TQM and green innovation outcomes. The findings provide manufacturing SMEs with a roadmap for reducing waste and improving innovation through integrated TQM and CSR strategies.
Cite this article
Azam, T., Song-jiang, W., Jamil, K., Naseem, S., & Mohsin, M.. (2022). Measuring green innovation through total quality management and corporate social responsibility within SMEs: green theory under the lens. The TQM Journal. https://doi.org/10.1108/tqm-05-2022-0160
Azam, Tamoor, et al. “Measuring green innovation through total quality management and corporate social responsibility within SMEs: green theory under the lens.” The TQM Journal, 2022. https://doi.org/10.1108/tqm-05-2022-0160.
Azam, Tamoor, Wang Song-jiang, Khalid Jamil, Sobia Naseem, and Muhammad Mohsin. 2022. “Measuring green innovation through total quality management and corporate social responsibility within SMEs: green theory under the lens.” The TQM Journal. https://doi.org/10.1108/tqm-05-2022-0160.
@article{azam-2022-measuring-green-innovation-total-quality,
title = {Measuring green innovation through total quality management and corporate social responsibility within SMEs: green theory under the lens},
author = {Tamoor Azam and Wang Song-jiang and Khalid Jamil and Sobia Naseem and Muhammad Mohsin},
journal = {The TQM Journal},
year = {2022},
doi = {10.1108/tqm-05-2022-0160},
url = {https://doi.org/10.1108/tqm-05-2022-0160}
}
TY - JOUR TI - Measuring green innovation through total quality management and corporate social responsibility within SMEs: green theory under the lens AU - Tamoor Azam AU - Wang Song-jiang AU - Khalid Jamil AU - Sobia Naseem AU - Muhammad Mohsin JO - The TQM Journal PY - 2022 DO - 10.1108/tqm-05-2022-0160 UR - https://doi.org/10.1108/tqm-05-2022-0160 ER -
Details
- DOI
- 10.1108/tqm-05-2022-0160
- Countries
- Pakistan
- Regions
- Asia
- Categories
- innovation-theory, climate-and-environment, general-innovation
- Added
- 2026-04-28