Taste of the Isles: community engagement and digital innovation in rural food and drink services

Jaylan Azer, Julie Sloan · 2026 · International Journal of Quality and Service Sciences

Summary. Three digital initiatives developed with the Outer Hebrides Tourism Community improved visibility for local food producers and service providers, enhanced community engagement, and expanded access to digital markets. The projects demonstrate how visual storytelling combined with community co-design can overcome limited digital infrastructure and financial constraints, strengthening rural economies and building economic and social resilience.

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@article{azer-2026-taste-isles-community-engagement-digital,
  title   = {Taste of the Isles: community engagement and digital innovation in rural food and drink services},
  author  = {Jaylan Azer and Julie Sloan},
  journal = {International Journal of Quality and Service Sciences},
  year    = {2026},
  doi     = {10.1108/ijqss-09-2025-0250},
  url     = {https://doi.org/10.1108/ijqss-09-2025-0250}
}

TY  - JOUR
TI  - Taste of the Isles: community engagement and digital innovation in rural food and drink services
AU  - Jaylan Azer
AU  - Julie Sloan
JO  - International Journal of Quality and Service Sciences
PY  - 2026
DO  - 10.1108/ijqss-09-2025-0250
UR  - https://doi.org/10.1108/ijqss-09-2025-0250
ER  - 

Details

DOI

10.1108/ijqss-09-2025-0250

Countries

United Kingdom

Regions

Europe

Categories

broadband-and-digital, food-systems, entrepreneurship

Added

2026-04-28