Evaluating the Effects of Mobility-as-a-Service Platform in Increasing Equity and Transit Ridership in Rural Areas

Kwangho Baek, Alireza Khani · 2026 · Transportation Research Record Journal of the Transportation Research Board

Summary. A smartphone-based Mobility-as-a-Service app deployed across 13 rural Minnesota counties increased transit ridership by 4.2% over six months compared to 0.2% in control areas. The app improved equity by distributing trip requests more evenly and expanding access for non-English speakers. Same-day booking requests increased, reducing reliance on calling transit agencies during business hours.

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Baek, K., & Khani, A.. (2026). Evaluating the Effects of Mobility-as-a-Service Platform in Increasing Equity and Transit Ridership in Rural Areas. Transportation Research Record Journal of the Transportation Research Board. https://doi.org/10.1177/03611981261472784

@article{baek-2026-evaluating-effects-mobility-service-platform,
  title   = {Evaluating the Effects of Mobility-as-a-Service Platform in Increasing Equity and Transit Ridership in Rural Areas},
  author  = {Kwangho Baek and Alireza Khani},
  journal = {Transportation Research Record Journal of the Transportation Research Board},
  year    = {2026},
  doi     = {10.1177/03611981261472784},
  url     = {https://doi.org/10.1177/03611981261472784}
}

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Details

DOI: 10.1177/03611981261472784
Countries: United States
Regions: North America
Categories: transportation, broadband-and-digital, general-innovation
Added: 2026-09-01