Survivalism, collectivism and proud heritage: A study of informal arts and crafts entrepreneurship in rural Zimbabwe

Sibusiswe Precious Bango, Esinath Ndiweni, Laura Galloway, Helen Verhoeven · 2018 · South African Journal of Business Management

Summary. Rural arts and crafts entrepreneurs in Zimbabwe operate under distinct motivations shaped by their sociocultural context. Beyond poverty reduction, these traders pursue business to preserve cultural heritage and strengthen community bonds through reciprocal, collective practices. Western entrepreneurship models fail to capture these non-financial drivers and sub-Saharan African business characteristics, requiring context-specific research and policy approaches.

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Bango, S. P., Ndiweni, E., Galloway, L., & Verhoeven, H.. (2018). Survivalism, collectivism and proud heritage: A study of informal arts and crafts entrepreneurship in rural Zimbabwe. South African Journal of Business Management. https://doi.org/10.4102/sajbm.v49i1.233

@article{bango-2018-survivalism-collectivism-proud-heritage-study,
  title   = {Survivalism, collectivism and proud heritage: A study of informal arts and crafts entrepreneurship in rural Zimbabwe},
  author  = {Sibusiswe Precious Bango and Esinath Ndiweni and Laura Galloway and Helen Verhoeven},
  journal = {South African Journal of Business Management},
  year    = {2018},
  doi     = {10.4102/sajbm.v49i1.233},
  url     = {https://doi.org/10.4102/sajbm.v49i1.233}
}

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AU  - Helen Verhoeven
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Details

DOI: 10.4102/sajbm.v49i1.233
Countries: Zimbabwe
Regions: Africa
Categories: entrepreneurship, regional-innovation-systems
Added: 2026-04-28