Entrepreneurship in Rural Tourism? Australian Landcare Programs as a Destination Marketing Tool
Summary. Landcare programs in Australia represent a bottom-up community approach to environmental management that creates educational tourism opportunities. Two case studies show that rural enterprises running Landcare-based tourism initiatives lack understanding of tourism industry mechanics, missing significant business opportunities. The paper demonstrates that bridging environmental conservation with tourism requires better industry knowledge among rural operators.
Cite this article
Beeton, S.. (2002). Entrepreneurship in Rural Tourism? Australian Landcare Programs as a Destination Marketing Tool. Journal of Travel Research. https://doi.org/10.1177/004728702237420
Beeton, Sue. “Entrepreneurship in Rural Tourism? Australian Landcare Programs as a Destination Marketing Tool.” Journal of Travel Research, 2002. https://doi.org/10.1177/004728702237420.
Beeton, Sue. 2002. “Entrepreneurship in Rural Tourism? Australian Landcare Programs as a Destination Marketing Tool.” Journal of Travel Research. https://doi.org/10.1177/004728702237420.
@article{beeton-2002-entrepreneurship-rural-tourism-australian-landcare,
title = {Entrepreneurship in Rural Tourism? Australian Landcare Programs as a Destination Marketing Tool},
author = {Sue Beeton},
journal = {Journal of Travel Research},
year = {2002},
doi = {10.1177/004728702237420},
url = {https://doi.org/10.1177/004728702237420}
}
TY - JOUR TI - Entrepreneurship in Rural Tourism? Australian Landcare Programs as a Destination Marketing Tool AU - Sue Beeton JO - Journal of Travel Research PY - 2002 DO - 10.1177/004728702237420 UR - https://doi.org/10.1177/004728702237420 ER -
Details
- DOI
- 10.1177/004728702237420
- Countries
- Australia
- Regions
- Oceania
- Categories
- entrepreneurship, climate-and-environment, food-systems
- Added
- 2026-04-28