Diffusion of Innovations and HIV/AIDS

Jane T. Bertrand · 2004 · Journal of Health Communication

Summary. This paper applies Diffusion of Innovations theory to HIV/AIDS prevention, analyzing why behavior change interventions succeed or fail across Western and developing countries. The author examines how communication channels, opinion leaders, and innovation attributes—relative advantage, compatibility, complexity, trialability, and observability—shape adoption of preventive measures. The paper identifies barriers limiting DOI's use in developing-world HIV prevention programs and argues the framework offers valuable insights for improving intervention design.

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Bertrand, J. T.. (2004). Diffusion of Innovations and HIV/AIDS. Journal of Health Communication. https://doi.org/10.1080/10810730490271575

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  title   = {Diffusion of Innovations and HIV/AIDS},
  author  = {Jane T. Bertrand},
  journal = {Journal of Health Communication},
  year    = {2004},
  doi     = {10.1080/10810730490271575},
  url     = {https://doi.org/10.1080/10810730490271575}
}

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TI  - Diffusion of Innovations and HIV/AIDS
AU  - Jane T. Bertrand
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Details

DOI: 10.1080/10810730490271575
Countries: United States
Regions: North America
Categories: innovation-theory, rural-healthcare, general-innovation
Added: 2026-04-28