Strategic experimentation and innovation in rural Australia
Summary. A small family farm in rural Australia successfully introduced a new crop and farming methods through strategic partnerships with an international company and government organizations. The case demonstrates that rural innovation depends on entrepreneurial qualities—opportunity recognition, network leverage, risk-taking, and adaptive learning—combined with a supportive national culture that enables farmers to overcome barriers and sustain ventures.
Cite this article
Bhaskaran, S.. (2004). Strategic experimentation and innovation in rural Australia. British Food Journal. https://doi.org/10.1108/00070700410516810
Bhaskaran, Suku. “Strategic experimentation and innovation in rural Australia.” British Food Journal, 2004. https://doi.org/10.1108/00070700410516810.
Bhaskaran, Suku. 2004. “Strategic experimentation and innovation in rural Australia.” British Food Journal. https://doi.org/10.1108/00070700410516810.
@article{bhaskaran-2004-strategic-experimentation-innovation-rural-australia,
title = {Strategic experimentation and innovation in rural Australia},
author = {Suku Bhaskaran},
journal = {British Food Journal},
year = {2004},
doi = {10.1108/00070700410516810},
url = {https://doi.org/10.1108/00070700410516810}
}
TY - JOUR TI - Strategic experimentation and innovation in rural Australia AU - Suku Bhaskaran JO - British Food Journal PY - 2004 DO - 10.1108/00070700410516810 UR - https://doi.org/10.1108/00070700410516810 ER -
Details
- DOI
- 10.1108/00070700410516810
- Countries
- Australia
- Regions
- Oceania
- Categories
- entrepreneurship, food-systems, innovation-networks
- Added
- 2026-04-28