Social Media-Innovation: The Case of Indigenous Tweets

Niamh Ní Bhroin · 2015 · The Journal of Media Innovations

Summary. This paper develops a theoretical framework for social media innovation by analyzing Indigenous Tweets, a platform supporting minority language use on Twitter. The author identifies three key attributes of social media innovation: addressing identified social needs, supporting relevant communication capabilities, and enhancing society's capacity to act. The study finds that Indigenous Tweets' relevance varies across cultural contexts, relies on incremental experimentation, and operates within a hybrid media ecosystem shaped by multiple stakeholders.

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@article{bhroin-2015-social-media-innovation-case-indigenous,
  title   = {Social Media-Innovation: The Case of Indigenous Tweets},
  author  = {Niamh Ní Bhroin},
  journal = {The Journal of Media Innovations},
  year    = {2015},
  doi     = {10.5617/jmi.v2i1.974},
  url     = {https://doi.org/10.5617/jmi.v2i1.974}
}

TY  - JOUR
TI  - Social Media-Innovation: The Case of Indigenous Tweets
AU  - Niamh Ní Bhroin
JO  - The Journal of Media Innovations
PY  - 2015
DO  - 10.5617/jmi.v2i1.974
UR  - https://doi.org/10.5617/jmi.v2i1.974
ER  - 

Details

DOI

10.5617/jmi.v2i1.974

Countries

Norway

Regions

Europe

Categories

innovation-theory, indigenous-innovation, broadband-and-digital

Added

2026-04-28