Where Do Good Innovation Ideas Come From? Exploring the Influence of Network Connectivity on Innovation Idea Quality

Jennie Björk, Mats Magnusson · 2009 · Journal of Product Innovation Management

Summary. Network connectivity influences innovation idea quality differently depending on whether ideas come from individuals or groups. Individual innovators generate higher-quality ideas with more network connections, but highly connected groups actually produce lower-quality ideas. The study finds that some minimum level of connectivity is necessary for quality ideas, but excessive connectivity in group settings reduces performance. These findings suggest companies should facilitate individual interaction while carefully managing group dynamics during ideation.

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@article{bj-rk-2009-where-do-good-innovation-ideas,
  title   = {Where Do Good Innovation Ideas Come From? Exploring the Influence of Network Connectivity on Innovation Idea Quality},
  author  = {Jennie Björk and Mats Magnusson},
  journal = {Journal of Product Innovation Management},
  year    = {2009},
  doi     = {10.1111/j.1540-5885.2009.00691.x},
  url     = {https://doi.org/10.1111/j.1540-5885.2009.00691.x}
}

TY  - JOUR
TI  - Where Do Good Innovation Ideas Come From? Exploring the Influence of Network Connectivity on Innovation Idea Quality
AU  - Jennie Björk
AU  - Mats Magnusson
JO  - Journal of Product Innovation Management
PY  - 2009
DO  - 10.1111/j.1540-5885.2009.00691.x
UR  - https://doi.org/10.1111/j.1540-5885.2009.00691.x
ER  - 

Details

DOI

10.1111/j.1540-5885.2009.00691.x

Countries

Sweden

Regions

Europe

Categories

innovation-theory, innovation-networks, general-innovation

Added

2026-04-28