Digitalization needs a cultural change – examples of applying Agility and Open Innovation to drive the digital transformation

Carsten Burchardt, Bettina Maisch · 2019 · Procedia CIRP

Summary. Companies pursuing digital transformation need cultural change, not just new tools and processes. This paper examines two approaches—Agility and Open Innovation—that foster the customer-centric, fast-moving culture required for successful digitalization. The authors draw on real-world applications to show how opening development processes to external stakeholders and adopting agile methods accelerate digital transformation and market responsiveness.

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@article{burchardt-2019-digitalization-needs-cultural-change-examples,
  title   = {Digitalization needs a cultural change – examples of applying Agility and Open Innovation to drive the digital transformation},
  author  = {Carsten Burchardt and Bettina Maisch},
  journal = {Procedia CIRP},
  year    = {2019},
  doi     = {10.1016/j.procir.2019.05.009},
  url     = {https://doi.org/10.1016/j.procir.2019.05.009}
}

TY  - JOUR
TI  - Digitalization needs a cultural change – examples of applying Agility and Open Innovation to drive the digital transformation
AU  - Carsten Burchardt
AU  - Bettina Maisch
JO  - Procedia CIRP
PY  - 2019
DO  - 10.1016/j.procir.2019.05.009
UR  - https://doi.org/10.1016/j.procir.2019.05.009
ER  - 

Details

DOI

10.1016/j.procir.2019.05.009

Countries

Germany

Regions

Europe

Categories

innovation-theory, broadband-and-digital, general-innovation

Added

2026-04-28