Bridging The Digital Divide: Barriers and Accessibility Shaping Online Shopping Adoption Among Rural Consumers in Salem District

C.SHIVAANUJA C.SHIVAANUJA, Dr.L.LAKSHMI Dr.L.LAKSHMI · 2026 · INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS

Summary. Rural consumers in Salem District face significant barriers to online shopping adoption, including digital access limitations and accessibility challenges. The paper identifies specific obstacles that prevent rural populations from engaging in e-commerce, highlighting the digital divide as a critical factor shaping technology adoption patterns in rural areas.

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C.SHIVAANUJA, C., & Dr.L.LAKSHMI, D.. (2026). Bridging The Digital Divide: Barriers and Accessibility Shaping Online Shopping Adoption Among Rural Consumers in Salem District. INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS. https://doi.org/10.56975/ijrar.v13i1.328921

@article{c-shivaanuja-2026-bridging-digital-divide-barriers-accessibility,
  title   = {Bridging The Digital Divide: Barriers and Accessibility Shaping Online Shopping Adoption Among Rural Consumers in Salem District},
  author  = {C.SHIVAANUJA C.SHIVAANUJA and Dr.L.LAKSHMI Dr.L.LAKSHMI},
  journal = {INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS},
  year    = {2026},
  doi     = {10.56975/ijrar.v13i1.328921},
  url     = {https://doi.org/10.56975/ijrar.v13i1.328921}
}

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TI  - Bridging The Digital Divide: Barriers and Accessibility Shaping Online Shopping Adoption Among Rural Consumers in Salem District
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JO  - INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS
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Details

DOI: 10.56975/ijrar.v13i1.328921
Countries: India
Regions: Asia
Categories: broadband-and-digital, entrepreneurship, general-innovation
Added: 2026-09-01