The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context

Tania Carolina Camacho-Villa, Conny Almekinders, Jon Hellin, Tania Eulalia Martínez-Cruz, Roberto Rendón Medel, Francisco Guevara–Hernández, Tina Beuchelt, Bram Govaerts · 2016 · The Journal of Agricultural Education and Extension

Summary. The MasAgro program in Mexico evolved from a narrow technology focus to a broader innovation system approach by adapting to local contexts and opportunities. Hub managers drove this shift through responsive management, creating diverse partnerships and technology portfolios suited to different regions. The research shows that effective large-scale agricultural programs require stable macro-level vision combined with flexibility at implementation levels to accommodate farmer diversity and institutional change.

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Camacho-Villa, T. C., Almekinders, C., Hellin, J., Martínez-Cruz, T. E., Medel, R. R., Guevara–Hernández, F., Beuchelt, T., & Govaerts, B.. (2016). The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context. The Journal of Agricultural Education and Extension. https://doi.org/10.1080/1389224x.2016.1227091

@article{camacho-villa-2016-evolution-masagro-hubs-responsiveness-serendipity,
  title   = {The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context},
  author  = {Tania Carolina Camacho-Villa and Conny Almekinders and Jon Hellin and Tania Eulalia Martínez-Cruz and Roberto Rendón Medel and Francisco Guevara–Hernández and Tina Beuchelt and Bram Govaerts},
  journal = {The Journal of Agricultural Education and Extension},
  year    = {2016},
  doi     = {10.1080/1389224x.2016.1227091},
  url     = {https://doi.org/10.1080/1389224x.2016.1227091}
}

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AU  - Conny Almekinders
AU  - Jon Hellin
AU  - Tania Eulalia Martínez-Cruz
AU  - Roberto Rendón Medel
AU  - Francisco Guevara–Hernández
AU  - Tina Beuchelt
AU  - Bram Govaerts
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Details

DOI: 10.1080/1389224x.2016.1227091
Countries: Mexico
Regions: North America
Categories: agtech, regional-innovation-systems, innovation-networks
Added: 2026-04-28