Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks

Jesús Cambra‐Fierro, Juan Florín, Lourdes Pérez, Jeryl Whitelock · 2011 · Management Decision

Summary. Inter-firm market orientation—how companies in partnerships focus on understanding each other's markets—drives knowledge transfer, innovation, and value creation in strategic networks. The research shows that when firms adopt this collaborative market perspective, they improve performance through better knowledge sharing, increased innovation, and expanded market access.

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Cambra‐Fierro, J., Florín, J., Pérez, L., & Whitelock, J.. (2011). Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks. Management Decision. https://doi.org/10.1108/00251741111120798

@article{cambra-fierro-2011-inter-firm-market-orientation-antecedent,
  title   = {Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks},
  author  = {Jesús Cambra‐Fierro and Juan Florín and Lourdes Pérez and Jeryl Whitelock},
  journal = {Management Decision},
  year    = {2011},
  doi     = {10.1108/00251741111120798},
  url     = {https://doi.org/10.1108/00251741111120798}
}

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TI  - Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
AU  - Jesús Cambra‐Fierro
AU  - Juan Florín
AU  - Lourdes Pérez
AU  - Jeryl Whitelock
JO  - Management Decision
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DO  - 10.1108/00251741111120798
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Details

DOI: 10.1108/00251741111120798
Countries: Spain, United States, United Kingdom
Regions: Europe, North America
Categories: innovation-networks, innovation-theory, general-innovation
Added: 2026-04-28