A new perspective on Twitter hashtag use: Diffusion of innovation theory
Summary. Twitter hashtags function as user-created tagging conventions that organize information around events and contexts. This paper applies diffusion of innovation theory to explain how hashtags are adopted and spread across the platform. The theory reveals insights for designing interfaces that support hashtag use and helps evaluate hashtag lifecycles to inform management decisions.
Cite this article
Chang, H.. (2010). A new perspective on Twitter hashtag use: Diffusion of innovation theory. Proceedings of the American Society for Information Science and Technology. https://doi.org/10.1002/meet.14504701295
Chang, Hsia‐Ching. “A new perspective on Twitter hashtag use: Diffusion of innovation theory.” Proceedings of the American Society for Information Science and Technology, 2010. https://doi.org/10.1002/meet.14504701295.
Chang, Hsia‐Ching. 2010. “A new perspective on Twitter hashtag use: Diffusion of innovation theory.” Proceedings of the American Society for Information Science and Technology. https://doi.org/10.1002/meet.14504701295.
@article{chang-2010-new-perspective-twitter-hashtag-use,
title = {A new perspective on Twitter hashtag use: Diffusion of innovation theory},
author = {Hsia‐Ching Chang},
journal = {Proceedings of the American Society for Information Science and Technology},
year = {2010},
doi = {10.1002/meet.14504701295},
url = {https://doi.org/10.1002/meet.14504701295}
}
TY - JOUR TI - A new perspective on Twitter hashtag use: Diffusion of innovation theory AU - Hsia‐Ching Chang JO - Proceedings of the American Society for Information Science and Technology PY - 2010 DO - 10.1002/meet.14504701295 UR - https://doi.org/10.1002/meet.14504701295 ER -
Details
- DOI
- 10.1002/meet.14504701295
- Countries
- United States
- Regions
- North America
- Categories
- innovation-theory, broadband-and-digital, general-innovation
- Added
- 2026-04-28