Exploring the Relationships of Green Perceived Value, the Diffusion of Innovations, and the Technology Acceptance Model of Green Transportation

Shang-Yu Chen, Chung‐Cheng Lu · 2016 · Transportation Journal

Summary. This study examines what drives people to use green transportation by testing how perceived value, usefulness, and ease of use affect adoption intentions. Using structural equation modeling, the research finds that perceived usefulness is the strongest predictor of green transportation adoption, while ease of use has a weaker effect. Perceived value alone doesn't directly influence adoption but works through perceived usefulness. The analysis shows early majority adopters dominate green transportation uptake, suggesting governments should emphasize usefulness and value to increase public adoption.

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@article{chen-2016-exploring-relationships-green-perceived-value,
  title   = {Exploring the Relationships of Green Perceived Value, the Diffusion of Innovations, and the Technology Acceptance Model of Green Transportation},
  author  = {Shang-Yu Chen and Chung‐Cheng Lu},
  journal = {Transportation Journal},
  year    = {2016},
  doi     = {10.5325/transportationj.55.1.0051},
  url     = {https://doi.org/10.5325/transportationj.55.1.0051}
}

TY  - JOUR
TI  - Exploring the Relationships of Green Perceived Value, the Diffusion of Innovations, and the Technology Acceptance Model of Green Transportation
AU  - Shang-Yu Chen
AU  - Chung‐Cheng Lu
JO  - Transportation Journal
PY  - 2016
DO  - 10.5325/transportationj.55.1.0051
UR  - https://doi.org/10.5325/transportationj.55.1.0051
ER  - 

Details

DOI

10.5325/transportationj.55.1.0051

Categories

transportation, innovation-theory, general-innovation

Added

2026-04-28