When Is Open Innovation Beneficial? The Role of Strategic Orientation

Colin C.J. Cheng, K.R.E. Huizingh · 2014 · Journal of Product Innovation Management

Summary. Open innovation activities significantly boost innovation performance across multiple dimensions—new service innovativeness, financial performance, customer outcomes, and product success—in service firms. A company's strategic orientation moderates these effects. Entrepreneurial orientation strengthens open innovation's benefits most powerfully, followed by market orientation, then resource orientation. The findings demonstrate that open innovation works best within organizations that embrace proactive, entrepreneurial strategic approaches.

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Cheng, C. C., & Huizingh, K.. (2014). When Is Open Innovation Beneficial? The Role of Strategic Orientation. Journal of Product Innovation Management. https://doi.org/10.1111/jpim.12148

@article{cheng-2014-when-open-innovation-beneficial-role,
  title   = {When Is Open Innovation Beneficial? The Role of Strategic Orientation},
  author  = {Colin C.J. Cheng and K.R.E. Huizingh},
  journal = {Journal of Product Innovation Management},
  year    = {2014},
  doi     = {10.1111/jpim.12148},
  url     = {https://doi.org/10.1111/jpim.12148}
}

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TI  - When Is Open Innovation Beneficial? The Role of Strategic Orientation
AU  - Colin C.J. Cheng
AU  - K.R.E. Huizingh
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DO  - 10.1111/jpim.12148
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Details

DOI: 10.1111/jpim.12148
Categories: innovation-theory, entrepreneurship, general-innovation
Added: 2026-04-28