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Achieving superior performance in international markets: the roles of organizational agility and absorptive capacity

Hyo Eun Cho, Insik Jeong, Eunmi Kim, Jinwan Cho · 2022 · Journal of Business and Industrial Marketing

Summary. Korean export companies with high organizational agility achieve superior performance in global markets during Industry 4.0 transformation. The study of 228 exporters shows that realized absorptive capacity—a firm's ability to apply acquired knowledge—strengthens this relationship, while potential absorptive capacity has no significant moderating effect. Agility and knowledge application together drive international competitiveness.

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Cho, H. E., Jeong, I., Kim, E., & Cho, J.. (2022). Achieving superior performance in international markets: the roles of organizational agility and absorptive capacity. Journal of Business and Industrial Marketing. https://doi.org/10.1108/jbim-09-2021-0425

Details

DOI
10.1108/jbim-09-2021-0425
Countries
South Korea
Regions
Asia
Categories
innovation-theory, regional-innovation-systems, general-innovation
Added
2026-04-28