Social Media for Enhancing Innovation in Agri-food and Rural Development: Current Dynamics in Ontario, Canada

Ataharul Chowdhury, Helen Hambly · 2014 · Journal of rural and community development

Summary. Social media adoption in Ontario's agri-food and rural sectors remains in early stages with significant barriers. Analysis of 50 online communities reveals that farmers, entrepreneurs, scientists, and rural workers struggle to collaborate effectively on Web 2.0 platforms. Key obstacles include feedback gaps, conflicting stakeholder views on credibility and risk, and insufficient capacity to develop appropriate applications. The paper concludes that user-oriented, autonomous social media tools are essential for enabling genuine innovation in rural systems.

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@article{chowdhury-2014-social-media-enhancing-innovation-agri,
  title   = {Social Media for Enhancing Innovation in Agri-food and Rural Development: Current Dynamics in Ontario, Canada},
  author  = {Ataharul Chowdhury and Helen Hambly},
  journal = {Journal of rural and community development},
  year    = {2014},
  url     = {https://journals.brandonu.ca/jrcd/article/download/1007/232}
}

TY  - JOUR
TI  - Social Media for Enhancing Innovation in Agri-food and Rural Development: Current Dynamics in Ontario, Canada
AU  - Ataharul Chowdhury
AU  - Helen Hambly
JO  - Journal of rural and community development
PY  - 2014
UR  - https://journals.brandonu.ca/jrcd/article/download/1007/232
ER  - 

Details

Countries

Canada

Regions

North America

Categories

agtech, broadband-and-digital, innovation-networks

Added

2026-04-28