A study on BRAC Microfinance Products for rural consumers using Service Gap Model

Ehsanul Huda Chowdhury, Stanley Sumon Rodrick, Farzana Ahmed · 2014 · KTH Publication Database DiVA (KTH Royal Institute of Technology)

Summary. This study evaluates BRAC's microfinance products for rural consumers using the Service Gap Model. The research assesses whether BRAC's microfinance offerings match what rural customers actually need and want. By analyzing the gap between company-designed services and consumer expectations, the study identifies misalignments that could damage BRAC's reputation and effectiveness in serving rural markets.

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Chowdhury, E. H., Rodrick, S. S., & Ahmed, F.. (2014). A study on BRAC Microfinance Products for rural consumers using Service Gap Model. KTH Publication Database DiVA (KTH Royal Institute of Technology). http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22321

@article{chowdhury-2014-study-brac-microfinance-products-rural,
  title   = {A study on BRAC Microfinance Products for rural consumers using Service Gap Model},
  author  = {Ehsanul Huda Chowdhury and Stanley Sumon Rodrick and Farzana Ahmed},
  journal = {KTH Publication Database DiVA (KTH Royal Institute of Technology)},
  year    = {2014},
  url     = {http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22321}
}

TY  - JOUR
TI  - A study on BRAC Microfinance Products for rural consumers using Service Gap Model
AU  - Ehsanul Huda Chowdhury
AU  - Stanley Sumon Rodrick
AU  - Farzana Ahmed
JO  - KTH Publication Database DiVA (KTH Royal Institute of Technology)
PY  - 2014
UR  - http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22321
ER  -

Details

Countries: Bangladesh
Regions: Asia
Categories: funding, entrepreneurship
Added: 2026-04-28