Innovation – A Useful Tool in the Rural Tourism in Romania
Summary. Romanian rural tourism companies, predominantly small and medium enterprises, implement product, service, and marketing innovations to compete in global markets. The study examines innovativeness across the rural tourism sector using Eurostat's Community Innovation Survey definitions. Small tourism firms must adopt innovation as an ongoing, comprehensive strategy to differentiate themselves and survive in competitive environments.
Cite this article
Cosma, S., Păun, D., Bota, M., & Fleșeriu, C.. (2014). Innovation – A Useful Tool in the Rural Tourism in Romania. Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2014.07.073
Cosma, Smaranda, et al. “Innovation – A Useful Tool in the Rural Tourism in Romania.” Procedia - Social and Behavioral Sciences, 2014. https://doi.org/10.1016/j.sbspro.2014.07.073.
Cosma, Smaranda, Dragoș Păun, Marius Bota, and Cristina Fleșeriu. 2014. “Innovation – A Useful Tool in the Rural Tourism in Romania.” Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2014.07.073.
@article{cosma-2014-innovation-useful-tool-rural-tourism,
title = {Innovation – A Useful Tool in the Rural Tourism in Romania},
author = {Smaranda Cosma and Dragoș Păun and Marius Bota and Cristina Fleșeriu},
journal = {Procedia - Social and Behavioral Sciences},
year = {2014},
doi = {10.1016/j.sbspro.2014.07.073},
url = {https://doi.org/10.1016/j.sbspro.2014.07.073}
}
TY - JOUR TI - Innovation – A Useful Tool in the Rural Tourism in Romania AU - Smaranda Cosma AU - Dragoș Păun AU - Marius Bota AU - Cristina Fleșeriu JO - Procedia - Social and Behavioral Sciences PY - 2014 DO - 10.1016/j.sbspro.2014.07.073 UR - https://doi.org/10.1016/j.sbspro.2014.07.073 ER -
Details
- DOI
- 10.1016/j.sbspro.2014.07.073
- Countries
- Romania
- Regions
- Europe
- Categories
- entrepreneurship
- Added
- 2026-04-28