Bridging the Digital Divide: Determinants of Technology Adoption Among Rural MSMEs

Roopa Temkar. V Suma. D · 2025 · Journal of Informatics Education and Research

Summary. Rural micro, small, and medium-sized businesses face barriers to adopting digital technology. This study surveyed 327 MSME owners to identify adoption drivers: perceived usefulness, government support, trust, and financial assistance. Perceived usefulness emerged as the strongest predictor of adoption, while government support had the least influence. Trust and financial aid also significantly affect technology uptake. The findings emphasize that rural MSMEs need targeted financial incentives, trust-building efforts, and government interventions to accelerate digital transformation.

Read the original

@article{d-2025-bridging-digital-divide-determinants-technology,
  title   = {Bridging the Digital Divide: Determinants of Technology Adoption Among Rural MSMEs},
  author  = {Roopa Temkar. V Suma. D},
  journal = {Journal of Informatics Education and Research},
  year    = {2025},
  doi     = {10.52783/jier.v5i3.3268},
  url     = {https://doi.org/10.52783/jier.v5i3.3268}
}

TY  - JOUR
TI  - Bridging the Digital Divide: Determinants of Technology Adoption Among Rural MSMEs
AU  - Roopa Temkar. V Suma. D
JO  - Journal of Informatics Education and Research
PY  - 2025
DO  - 10.52783/jier.v5i3.3268
UR  - https://doi.org/10.52783/jier.v5i3.3268
ER  - 

Details

DOI

10.52783/jier.v5i3.3268

Countries

India

Regions

Asia

Categories

broadband-and-digital, entrepreneurship, policy, general-innovation

Added

2026-04-29