Investigating digital divide impacts on the effective use of artificial intelligence (AI) technology among SMEs in urban and rural areas
Summary. This paper examines how the digital divide affects small and medium-sized enterprises' ability to effectively use artificial intelligence technology, comparing outcomes between urban and rural areas. The research identifies barriers that prevent rural SMEs from adopting and implementing AI solutions, revealing disparities in technology access and capability between geographic regions.
Cite this article
David, D., Wyn, M., & Robert, B.. (2025). Investigating digital divide impacts on the effective use of artificial intelligence (AI) technology among SMEs in urban and rural areas. ORCA Online Research @Cardiff (Cardiff University). https://orca.cardiff.ac.uk/id/eprint/182671/3/AI%20Digital%20Divide%20Abstract%20ISBE%202025.pdf
David, Dowell,, et al. “Investigating digital divide impacts on the effective use of artificial intelligence (AI) technology among SMEs in urban and rural areas.” ORCA Online Research @Cardiff (Cardiff University), 2025. https://orca.cardiff.ac.uk/id/eprint/182671/3/AI%20Digital%20Divide%20Abstract%20ISBE%202025.pdf.
David, Dowell,, Morris, Wyn, and Bowen, Robert. 2025. “Investigating digital divide impacts on the effective use of artificial intelligence (AI) technology among SMEs in urban and rural areas.” ORCA Online Research @Cardiff (Cardiff University). https://orca.cardiff.ac.uk/id/eprint/182671/3/AI%20Digital%20Divide%20Abstract%20ISBE%202025.pdf.
@article{david-2025-investigating-digital-divide-impacts-effective,
title = {Investigating digital divide impacts on the effective use of artificial intelligence (AI) technology among SMEs in urban and rural areas},
author = {Dowell, David and Morris, Wyn and Bowen, Robert},
journal = {ORCA Online Research @Cardiff (Cardiff University)},
year = {2025},
url = {https://orca.cardiff.ac.uk/id/eprint/182671/3/AI%20Digital%20Divide%20Abstract%20ISBE%202025.pdf}
}
TY - JOUR TI - Investigating digital divide impacts on the effective use of artificial intelligence (AI) technology among SMEs in urban and rural areas AU - Dowell, David AU - Morris, Wyn AU - Bowen, Robert JO - ORCA Online Research @Cardiff (Cardiff University) PY - 2025 UR - https://orca.cardiff.ac.uk/id/eprint/182671/3/AI%20Digital%20Divide%20Abstract%20ISBE%202025.pdf ER -
Details
- Countries
- United Kingdom
- Regions
- Europe
- Categories
- broadband-and-digital, entrepreneurship, rural-data-and-definitions, general-innovation
- Added
- 2026-09-01