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Co-innovation in networks of resources — A case study in the Chinese exhibition industry

Bonnie Dawson, Louise Young, Chenglin Tu, Feng Chongyi · 2014 · Industrial Marketing Management

Summary. Partners in a Chinese exhibition industry joint venture achieved market success through co-innovation, strategically combining their resources to develop a growing trade show. This collaborative innovation process enabled the partners to exploit opportunities in a rapidly changing industry, building evolving capabilities that sustained competitive advantage. The study demonstrates how resource co-mingling creates value that motivates continued cooperation and business expansion.

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Dawson, B., Young, L., Tu, C., & Chongyi, F.. (2014). Co-innovation in networks of resources — A case study in the Chinese exhibition industry. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2013.12.017

Details

DOI
10.1016/j.indmarman.2013.12.017
Countries
China
Regions
Asia
Categories
innovation-networks, innovation-theory, general-innovation
Added
2026-04-28