Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

Marnik G. Dekimpe, Philip M. Parker, Miklós Sárváry · 2000 · Journal of Marketing Research

Summary. This paper develops a coupled-hazard methodology to analyze how technological innovations spread globally across countries. The approach distinguishes between when a country first introduces a technology and when it achieves full adoption. Applied to digital telecommunications switches across 160+ countries, the method captures discontinuous diffusion patterns and reveals the separate dynamics of implementation and confirmation stages in technology adoption.

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Dekimpe, M. G., Parker, P. M., & Sárváry, M.. (2000). Global Diffusion of Technological Innovations: A Coupled-Hazard Approach. Journal of Marketing Research. https://doi.org/10.1509/jmkr.37.1.47.18722

@article{dekimpe-2000-global-diffusion-technological-innovations-coupled,
  title   = {Global Diffusion of Technological Innovations: A Coupled-Hazard Approach},
  author  = {Marnik G. Dekimpe and Philip M. Parker and Miklós Sárváry},
  journal = {Journal of Marketing Research},
  year    = {2000},
  doi     = {10.1509/jmkr.37.1.47.18722},
  url     = {https://doi.org/10.1509/jmkr.37.1.47.18722}
}

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TI  - Global Diffusion of Technological Innovations: A Coupled-Hazard Approach
AU  - Marnik G. Dekimpe
AU  - Philip M. Parker
AU  - Miklós Sárváry
JO  - Journal of Marketing Research
PY  - 2000
DO  - 10.1509/jmkr.37.1.47.18722
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Details

DOI: 10.1509/jmkr.37.1.47.18722
Countries: United States
Regions: North America
Categories: innovation-theory, regional-innovation-systems, general-innovation
Added: 2026-04-28