Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion

Sebastiano A. Delre, Wander Jager, Tammo H.A. Bijmolt, Marco A. Janssen · 2010 · Journal of Product Innovation Management

Summary. This paper uses agent-based modeling to test how social influence and network structure affect whether new products succeed or fail. The research finds that markets with strong social influence create uncertainty and make it harder for innovations to reach critical mass. Highly connected people (VIPs) matter mainly for spreading information widely, not for persuasive power. Network constraints on hub connections significantly hamper diffusion.

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Delre, S. A., Jager, W., Bijmolt, T. H., & Janssen, M. A.. (2010). Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion. Journal of Product Innovation Management. https://doi.org/10.1111/j.1540-5885.2010.00714.x

@article{delre-2010-will-it-spread-not-effects,
  title   = {Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion},
  author  = {Sebastiano A. Delre and Wander Jager and Tammo H.A. Bijmolt and Marco A. Janssen},
  journal = {Journal of Product Innovation Management},
  year    = {2010},
  doi     = {10.1111/j.1540-5885.2010.00714.x},
  url     = {https://doi.org/10.1111/j.1540-5885.2010.00714.x}
}

TY  - JOUR
TI  - Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion
AU  - Sebastiano A. Delre
AU  - Wander Jager
AU  - Tammo H.A. Bijmolt
AU  - Marco A. Janssen
JO  - Journal of Product Innovation Management
PY  - 2010
DO  - 10.1111/j.1540-5885.2010.00714.x
UR  - https://doi.org/10.1111/j.1540-5885.2010.00714.x
ER  -

Details

DOI: 10.1111/j.1540-5885.2010.00714.x
Countries: Italy, Netherlands, United States
Regions: Europe, North America
Categories: innovation-theory, innovation-networks, general-innovation
Added: 2026-04-28