Rural Retail Innovations in India: New Dimension in Marketing

Seema Shahaji Desai · 2013 · International Journal of Multidisciplinary and Current Research

Summary. Rural markets in India present significant opportunities but require different marketing approaches than urban areas. Physical distribution, channel management, poor infrastructure, and communication challenges make serving rural consumers difficult. The paper argues that rural marketers must develop creative solutions, particularly in retailing and distribution, since village retailers play a crucial role in brand success when direct consumer communication is limited.

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@article{desai-2013-rural-retail-innovations-india-new,
  title   = {Rural Retail Innovations in India: New Dimension in Marketing},
  author  = {Seema Shahaji Desai},
  journal = {International Journal of Multidisciplinary and Current Research},
  year    = {2013},
  url     = {http://ijmcr.com/wp-content/uploads/2013/12/Paper19226-229.pdf}
}

TY  - JOUR
TI  - Rural Retail Innovations in India: New Dimension in Marketing
AU  - Seema Shahaji Desai
JO  - International Journal of Multidisciplinary and Current Research
PY  - 2013
UR  - http://ijmcr.com/wp-content/uploads/2013/12/Paper19226-229.pdf
ER  - 

Details

Countries

India

Regions

Asia

Categories

entrepreneurship, regional-innovation-systems

Added

2026-04-28