Rogers Theory on Diffusion of Innovation-The Most Appropriate Theoretical Model in the Study of Factors Influencing the Integration of Sustainability in Tourism Businesses

Mirjam Dibra · 2015 · Procedia - Social and Behavioral Sciences

Summary. The paper examines theoretical frameworks for understanding why tourism businesses adopt sustainable practices. After reviewing multiple models used across industries, the author concludes that Rogers's diffusion of innovation theory best explains the factors influencing tourism businesses to integrate sustainability into their operations. This framework helps identify barriers and motivations for adopting sustainable tourism practices.

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Dibra, M.. (2015). Rogers Theory on Diffusion of Innovation-The Most Appropriate Theoretical Model in the Study of Factors Influencing the Integration of Sustainability in Tourism Businesses. Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2015.06.443

@article{dibra-2015-rogers-theory-diffusion-innovation-most,
  title   = {Rogers Theory on Diffusion of Innovation-The Most Appropriate Theoretical Model in the Study of Factors Influencing the Integration of Sustainability in Tourism Businesses},
  author  = {Mirjam Dibra},
  journal = {Procedia - Social and Behavioral Sciences},
  year    = {2015},
  doi     = {10.1016/j.sbspro.2015.06.443},
  url     = {https://doi.org/10.1016/j.sbspro.2015.06.443}
}

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TI  - Rogers Theory on Diffusion of Innovation-The Most Appropriate Theoretical Model in the Study of Factors Influencing the Integration of Sustainability in Tourism Businesses
AU  - Mirjam Dibra
JO  - Procedia - Social and Behavioral Sciences
PY  - 2015
DO  - 10.1016/j.sbspro.2015.06.443
UR  - https://doi.org/10.1016/j.sbspro.2015.06.443
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Details

DOI: 10.1016/j.sbspro.2015.06.443
Categories: innovation-theory, food-systems, general-innovation
Added: 2026-04-28