Marketing and innovation: Useful tools for competitiveness in rural and peripheral areas
Summary. Rural entrepreneurship drives competitiveness in peripheral areas, but low population density creates obstacles. The paper argues that innovative rural firms succeed by adopting niche marketing strategies tailored to their organizational context. This approach lets rural businesses capitalize on emerging social trends. The author offers policy recommendations to support this model.
Cite this article
Dinis, A.. (2005). Marketing and innovation: Useful tools for competitiveness in rural and peripheral areas. European Planning Studies. https://doi.org/10.1080/09654310500339083
Dinis, Anabela. “Marketing and innovation: Useful tools for competitiveness in rural and peripheral areas.” European Planning Studies, 2005. https://doi.org/10.1080/09654310500339083.
Dinis, Anabela. 2005. “Marketing and innovation: Useful tools for competitiveness in rural and peripheral areas.” European Planning Studies. https://doi.org/10.1080/09654310500339083.
@article{dinis-2005-marketing-innovation-useful-tools-competitiveness,
title = {Marketing and innovation: Useful tools for competitiveness in rural and peripheral areas},
author = {Anabela Dinis},
journal = {European Planning Studies},
year = {2005},
doi = {10.1080/09654310500339083},
url = {https://doi.org/10.1080/09654310500339083}
}
TY - JOUR TI - Marketing and innovation: Useful tools for competitiveness in rural and peripheral areas AU - Anabela Dinis JO - European Planning Studies PY - 2005 DO - 10.1080/09654310500339083 UR - https://doi.org/10.1080/09654310500339083 ER -
Details
- DOI
- 10.1080/09654310500339083
- Countries
- Portugal
- Regions
- Europe
- Categories
- entrepreneurship, policy, regional-innovation-systems
- Added
- 2026-04-28