Using critical realism and reflexivity to explain broadband non-adoption in rural Australia
Summary. Australia's National Broadband Network rollout measures success through both infrastructure provision and user adoption. This paper argues that adoption has plateaued and researchers should focus on understanding why people reject broadband rather than why they accept it. Using critical realism and reflexivity, the authors explain the mechanisms behind non-adoption decisions and propose targeted strategies to convert disinterested non-users into adopters.
Cite this article
Dobson, P., & Jackson, P.. (2017). Using critical realism and reflexivity to explain broadband non-adoption in rural Australia. AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems. https://doi.org/10.3127/ajis.v21i0.1695
Dobson, Philip, and Paul Jackson. “Using critical realism and reflexivity to explain broadband non-adoption in rural Australia.” AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems, 2017. https://doi.org/10.3127/ajis.v21i0.1695.
Dobson, Philip, and Paul Jackson. 2017. “Using critical realism and reflexivity to explain broadband non-adoption in rural Australia.” AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems. https://doi.org/10.3127/ajis.v21i0.1695.
@article{dobson-2017-using-critical-realism-reflexivity-explain,
title = {Using critical realism and reflexivity to explain broadband non-adoption in rural Australia},
author = {Philip Dobson and Paul Jackson},
journal = {AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems},
year = {2017},
doi = {10.3127/ajis.v21i0.1695},
url = {https://doi.org/10.3127/ajis.v21i0.1695}
}
TY - JOUR TI - Using critical realism and reflexivity to explain broadband non-adoption in rural Australia AU - Philip Dobson AU - Paul Jackson JO - AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems PY - 2017 DO - 10.3127/ajis.v21i0.1695 UR - https://doi.org/10.3127/ajis.v21i0.1695 ER -
Details
- DOI
- 10.3127/ajis.v21i0.1695
- Countries
- Australia
- Regions
- Oceania
- Categories
- broadband-and-digital, regional-innovation-systems
- Added
- 2026-04-28