The role of technology in the shift towards open innovation: the case of Procter & Gamble

Mark Dodgson, David Gann, Ammon Salter · 2006 · R and D Management

Summary. This paper examines Procter & Gamble's 'Connect and Develop' open innovation strategy to understand how technology enables collaborative innovation. The authors identify two key technological roles: information and communications technologies that facilitate knowledge exchange across distributed partners, and specialized 'innovation technologies' including data mining, simulation, prototyping, and visualization tools that support product development. The study reveals that technology is fundamental to implementing open innovation, not merely supportive.

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@article{dodgson-2006-role-technology-shift-towards-open,
  title   = {The role of technology in the shift towards open innovation: the case of Procter & Gamble},
  author  = {Mark Dodgson and David Gann and Ammon Salter},
  journal = {R and D Management},
  year    = {2006},
  doi     = {10.1111/j.1467-9310.2006.00429.x},
  url     = {https://doi.org/10.1111/j.1467-9310.2006.00429.x}
}

TY  - JOUR
TI  - The role of technology in the shift towards open innovation: the case of Procter & Gamble
AU  - Mark Dodgson
AU  - David Gann
AU  - Ammon Salter
JO  - R and D Management
PY  - 2006
DO  - 10.1111/j.1467-9310.2006.00429.x
UR  - https://doi.org/10.1111/j.1467-9310.2006.00429.x
ER  - 

Details

DOI

10.1111/j.1467-9310.2006.00429.x

Countries

Australia, United Kingdom

Regions

Oceania, Europe

Categories

innovation-theory, innovation-networks, general-innovation

Added

2026-04-28