Sustainability, Social Media Driven Open Innovation, and New Product Development Performance*

Shuili Du, Göksel Yalcinkaya, Ludwig Bstieler · 2016 · Journal of Product Innovation Management

Summary. Firms with strong sustainability orientation achieve better new product development performance, partly through increased customer focus. Social media-driven open innovation amplifies these benefits in two ways: activities gathering market insights directly strengthen customer focus, while those acquiring technical expertise enhance how customer focus translates into product performance. Companies should strategically integrate sustainability into product development and carefully manage social media innovation activities.

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@article{du-2016-sustainability-social-media-driven-open,
  title   = {Sustainability, Social Media Driven Open Innovation, and New Product Development Performance*},
  author  = {Shuili Du and Göksel Yalcinkaya and Ludwig Bstieler},
  journal = {Journal of Product Innovation Management},
  year    = {2016},
  doi     = {10.1111/jpim.12334},
  url     = {https://doi.org/10.1111/jpim.12334}
}

TY  - JOUR
TI  - Sustainability, Social Media Driven Open Innovation, and New Product Development Performance*
AU  - Shuili Du
AU  - Göksel Yalcinkaya
AU  - Ludwig Bstieler
JO  - Journal of Product Innovation Management
PY  - 2016
DO  - 10.1111/jpim.12334
UR  - https://doi.org/10.1111/jpim.12334
ER  - 

Details

DOI

10.1111/jpim.12334

Categories

innovation-theory, entrepreneurship, general-innovation

Added

2026-04-28