Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter?
Summary. This study examines how green market orientation and absorptive capacity drive green innovation in manufacturing firms. Using survey data from 262 Chinese firms, the authors find that green market orientation boosts only green product innovation, while absorptive capacity improves both product and process innovation. The two factors interact positively to enhance both innovation types. The research reveals differential effects of internal capabilities on different forms of green innovation.
Cite this article
Du, Y., & Wang, H.. (2022). Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter?. Sustainability. https://doi.org/10.3390/su14138192
Du, Yueping, and Huanhuan Wang. “Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter?.” Sustainability, 2022. https://doi.org/10.3390/su14138192.
Du, Yueping, and Huanhuan Wang. 2022. “Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter?.” Sustainability. https://doi.org/10.3390/su14138192.
@article{du-2022-green-innovation-sustainability-how-green,
title = {Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter?},
author = {Yueping Du and Huanhuan Wang},
journal = {Sustainability},
year = {2022},
doi = {10.3390/su14138192},
url = {https://doi.org/10.3390/su14138192}
}
TY - JOUR TI - Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter? AU - Yueping Du AU - Huanhuan Wang JO - Sustainability PY - 2022 DO - 10.3390/su14138192 UR - https://doi.org/10.3390/su14138192 ER -
Details
- DOI
- 10.3390/su14138192
- Countries
- China
- Regions
- Asia
- Categories
- agtech, climate-and-environment, innovation-theory, general-innovation
- Added
- 2026-04-28