Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation
Summary. Sports journalists at major news organizations in Australia, India, and the United Kingdom adopted Twitter at different rates and for different reasons. The study used interviews and article analysis to show when and why journalists embraced the platform, and how much Twitter content appeared in sports coverage. Twitter adoption brought benefits to individual journalists and their organizations, with patterns that apply to other countries experiencing similar diffusion.
Cite this article
English, P.. (2014). Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation. New Media & Society. https://doi.org/10.1177/1461444814544886
English, Peter. “Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation.” New Media & Society, 2014. https://doi.org/10.1177/1461444814544886.
English, Peter. 2014. “Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation.” New Media & Society. https://doi.org/10.1177/1461444814544886.
@article{english-2014-twitter-s-diffusion-sports-journalism,
title = {Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation},
author = {Peter English},
journal = {New Media & Society},
year = {2014},
doi = {10.1177/1461444814544886},
url = {https://doi.org/10.1177/1461444814544886}
}
TY - JOUR TI - Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation AU - Peter English JO - New Media & Society PY - 2014 DO - 10.1177/1461444814544886 UR - https://doi.org/10.1177/1461444814544886 ER -
Details
- DOI
- 10.1177/1461444814544886
- Countries
- Australia, India, United Kingdom
- Regions
- Oceania, Asia, Europe
- Categories
- innovation-theory, broadband-and-digital, general-innovation
- Added
- 2026-04-28