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Vino, turismo e innovación: Las Rutas del Vino de España, una estrategia integrada de desarrollo rural/Wine, Tourism and Innovation: The Wine Routes of Spain, an Integrated Strategy of Rural Development

Belén Miranda Escolar, Ricardo Fernández Morueco · 2011 · Estudios de Economia Aplicada

Summary. Spain's Wine Routes program integrates wine production, tourism, and rural development by positioning wine as a territory-intensive product. The strategy responds to global market competition by diversifying offerings beyond wine itself, creating wine tourism experiences that leverage regional identity and quality. This approach guarantees visitors high-quality tourism products while supporting rural economies through innovation in complementary services.

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Escolar, B. M., & Morueco, R. F.. (2011). Vino, turismo e innovación: Las Rutas del Vino de España, una estrategia integrada de desarrollo rural/Wine, Tourism and Innovation: The Wine Routes of Spain, an Integrated Strategy of Rural Development. Estudios de Economia Aplicada. https://econpapers.repec.org/RePEc:lrk:eeaart:29_1_1

Details

Countries
Spain
Regions
Europe
Categories
food-systems, entrepreneurship, regional-innovation-systems
Added
2026-04-28