Network externalities and the perception of innovation characteristics: mobile banking

Soo Yeong Ewe, Sheau Fen Yap, Christina Kwai Choi Lee · 2015 · Marketing Intelligence & Planning

Summary. This study examines how network externalities—the value users gain from more users and complementary services—influence adoption of mobile banking. The research finds that more users and available services make mobile banking seem easier to use and more compatible with people's lifestyles, increasing adoption intention. Technology anxiety did not affect these relationships. Banks can boost adoption by offering diverse complementary services.

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Ewe, S. Y., Yap, S. F., & Lee, C. K. C.. (2015). Network externalities and the perception of innovation characteristics: mobile banking. Marketing Intelligence & Planning. https://doi.org/10.1108/mip-01-2014-0006

@article{ewe-2015-network-externalities-perception-innovation-characteristics,
  title   = {Network externalities and the perception of innovation characteristics: mobile banking},
  author  = {Soo Yeong Ewe and Sheau Fen Yap and Christina Kwai Choi Lee},
  journal = {Marketing Intelligence & Planning},
  year    = {2015},
  doi     = {10.1108/mip-01-2014-0006},
  url     = {https://doi.org/10.1108/mip-01-2014-0006}
}

TY  - JOUR
TI  - Network externalities and the perception of innovation characteristics: mobile banking
AU  - Soo Yeong Ewe
AU  - Sheau Fen Yap
AU  - Christina Kwai Choi Lee
JO  - Marketing Intelligence & Planning
PY  - 2015
DO  - 10.1108/mip-01-2014-0006
UR  - https://doi.org/10.1108/mip-01-2014-0006
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Details

DOI: 10.1108/mip-01-2014-0006
Countries: Malaysia, New Zealand, Australia
Regions: Asia, Oceania
Categories: broadband-and-digital, innovation-theory, general-innovation
Added: 2026-04-28