Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects
Summary. This study examines which consumer characteristics enable effective participation in open innovation projects. The researchers tested how different creativity components affect consumers' ability to generate ideas, develop concepts, and build prototypes, plus their interest in co-creation. They found that creativity components have asymmetrical effects: some characteristics only matter above certain thresholds, while others show diminishing returns beyond specific levels.
Cite this article
Füller, J., Matzler, K., Hutter, K., & Hautz, J.. (2012). Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects. Creativity and Innovation Management. https://doi.org/10.1111/j.1467-8691.2012.00650.x
Füller, Johann, et al. “Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects.” Creativity and Innovation Management, 2012. https://doi.org/10.1111/j.1467-8691.2012.00650.x.
Füller, Johann, Kurt Matzler, Katja Hutter, and Julia Hautz. 2012. “Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects.” Creativity and Innovation Management. https://doi.org/10.1111/j.1467-8691.2012.00650.x.
@article{f-ller-2012-consumers-creative-talent-which-characteristics,
title = {Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects},
author = {Johann Füller and Kurt Matzler and Katja Hutter and Julia Hautz},
journal = {Creativity and Innovation Management},
year = {2012},
doi = {10.1111/j.1467-8691.2012.00650.x},
url = {https://doi.org/10.1111/j.1467-8691.2012.00650.x}
}
TY - JOUR TI - Consumers' Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects AU - Johann Füller AU - Kurt Matzler AU - Katja Hutter AU - Julia Hautz JO - Creativity and Innovation Management PY - 2012 DO - 10.1111/j.1467-8691.2012.00650.x UR - https://doi.org/10.1111/j.1467-8691.2012.00650.x ER -
Details
- DOI
- 10.1111/j.1467-8691.2012.00650.x
- Countries
- Austria
- Regions
- Europe
- Categories
- innovation-theory, innovation-networks, general-innovation
- Added
- 2026-04-28